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VP Of Growth Marketing
Lead initiatives to make public transit the preferred choice in urban communities worldwide.
New York
$200,000 - 275,000 USD / year
1 month ago
Via
Via transforms transportation systems into highly efficient digital networks.
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✨ About The Role
- The VP of Rider Marketing will lead efforts to make public transit the preferred choice in communities globally.
- This role involves managing the customer lifecycle and enhancing rider engagement over time.
- The candidate will engage with executive management to set quarterly goals and drive revenue.
- Responsibilities include leading teams focused on rider growth and insights, optimizing the rider funnel, and enhancing market understanding.
- The role requires defining rigorous testing across channels and lifecycle stages to ensure effective marketing strategies.
âš¡ Requirements
- The ideal candidate has over 10 years of experience in consumer marketing, demonstrating a strong track record of driving transformative business results.
- A deep understanding of customer psychology and behavior is essential for success in this role.
- The candidate should possess expertise across various marketing channels, both online and offline.
- Strong analytical skills and experience with marketing technology are crucial, including familiarity with multi-channel attribution and customer segmentation.
- The successful individual will be a collaborative leader, capable of working effectively with cross-functional teams within the organization.
About Via
Via transforms transportation systems into highly efficient digital networks.