✨ About The Role
- The Marketing Werkstudent will support the launch of integrated marketing campaigns aimed at driving demand for Via's products.
- Responsibilities include creating strategies for email marketing, advertising, events, and content development.
- The role involves collaborating with design and content teams to produce various marketing assets such as articles and digital ads.
- The candidate will draft and build landing pages and email marketing campaigns using Pardot.
- Close collaboration with Partnership and Demand Generation teams is required to align outbound and inbound marketing efforts.
- The position includes measuring campaign performance and communicating insights to internal stakeholders using Salesforce and Tableau.
⚡ Requirements
- The ideal candidate has at least one year of experience in marketing, business development, or a related field, including internships.
- Fluency in English and native-level proficiency in German is essential for effective communication.
- A collaborative and communicative nature is important, as the role requires working across various business and creative teams.
- The candidate should possess strong analytical skills and an understanding of key customer acquisition metrics.
- Being independent, strategic, and entrepreneurial is crucial, as the role involves taking on significant responsibilities.
- Familiarity with SQL and Tableau is preferred, but a willingness to learn new tools is also valued.