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Marketing & Demand Insights Analyst
Develop and implement causal impact models to measure marketing effectiveness and drive demand.
København, Hovedstaden, Denmark
Mid-Level
1 month ago
Too Good To Go
Too Good To Go is a service with a mobile application that connects customers to restaurants and stores that have surplus unsold food.
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✨ About The Role
- The Marketing & Demand Insights Analyst will support business leaders in identifying the right KPIs to drive performance.
- They will provide data-driven guidance on key strategic decisions affecting the business.
- The role involves designing and delivering self-service tools for operational excellence across various functional groups.
- Collaboration with marketing teams is essential to optimize campaign strategies based on data-driven insights.
- The analyst will conduct in-depth analyses to identify demand drivers and measure marketing impact.
- They will utilize marketing insights to inform and enhance demand forecasting models.
- The position is part of the newly established Demand Analytics team, focusing on both marketing and broader analytical initiatives.
⚡ Requirements
- The ideal candidate has a strong understanding of marketing data and key performance indicators (KPIs).
- They should have demonstrated experience in analyzing and interpreting marketing performance metrics.
- Excellent communication skills are essential, particularly in conveying complex data insights to non-technical audiences.
- Hands-on experience working closely with marketing teams to deliver data-driven insights is crucial.
- The candidate should be skilled in designing, executing, and interpreting A/B tests, as well as applying causal inference and impact modeling techniques.
- Familiarity with econometric modeling and marketing mix models (MMM) is a plus.
- Proficiency in SQL for data extraction and manipulation is required, along with expertise in Python for data analysis.
- A passion for data literacy and a commitment to continuous improvement in skills and team capabilities are important traits.
About Too Good To Go
Too Good To Go is a service with a mobile application that connects customers to restaurants and stores that have surplus unsold food.