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Data Analyst (marketing Insights)
Develop marketing-focused models to enhance demand forecasting and measure marketing impact.
London
Mid-Level
1 month ago
Too Good To Go
Too Good To Go is a service with a mobile application that connects customers to restaurants and stores that have surplus unsold food.
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✨ About The Role
- The Data Analyst will support business leaders in identifying the right KPIs to drive business performance.
- The role involves providing data-driven guidance to business leaders on key strategic decisions.
- The successful candidate will design and deliver self-service tools to various functional groups to enhance operational excellence.
- Collaboration with marketing teams is essential to optimize campaign strategies and resource allocation based on data-driven insights.
- Conducting in-depth analyses to identify demand drivers and measure marketing impact will be a key responsibility.
- The role also includes utilizing marketing insights to inform and enhance demand forecasting models.
âš¡ Requirements
- The ideal candidate has a strong understanding of marketing data and key performance indicators (KPIs) or a strong desire to learn in this area.
- Experience in analyzing and interpreting marketing performance metrics is highly advantageous for this role.
- Excellent communication skills are essential, as the candidate must effectively convey insights to non-technical audiences.
- The successful candidate should have hands-on experience collaborating with senior stakeholders, particularly in marketing, to provide data-driven insights.
- Proficiency in designing, executing, and interpreting A/B tests, along with applying causal inference and impact modeling techniques, is required.
- Familiarity with econometric modeling and marketing mix models (MMM) is a plus.
- The candidate should be skilled in SQL for data extraction, manipulation, and transformation.
- Expertise in Python for data pre-processing or statistical analysis is necessary, with R also being considered.
- A passion for data literacy and a commitment to continuous improvement in skills for both themselves and their team is important.
About Too Good To Go
Too Good To Go is a service with a mobile application that connects customers to restaurants and stores that have surplus unsold food.