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Associate Director Of Web Strategy - Remote Eligible
Lead the web strategy team to enhance member engagement through optimized digital content.
Remote
Senior
1 month ago
Sierra Club
Sierra Club is the most historic grassroots environmental organization in the country.
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✨ About The Role
- The Associate Director of Web Strategy will oversee all Sierra Club web properties and content strategy to meet organizational goals.
- This role involves driving web testing and strategic planning to optimize user interactions, particularly for acquisition and donations.
- The position requires continual monitoring of web platform performance and presenting analysis to adjust strategies for increased traffic and revenue.
- The candidate will serve as a technical project manager for major web technology decisions and new feature development.
- The role includes setting the paid search channel strategy and managing budgets for paid search campaigns.
âš¡ Requirements
- The ideal candidate will have extensive experience in web strategy and digital marketing, with a strong focus on user acquisition and engagement.
- A proven track record of managing web platforms and optimizing content for fundraising and advocacy goals is essential.
- The candidate should possess excellent project management skills, with the ability to coordinate teams and manage multiple projects simultaneously.
- Strong analytical skills are necessary to monitor web performance and make data-driven recommendations for improvement.
- The successful individual will be an effective communicator, capable of coaching staff across various departments on web best practices.
About Sierra Club
Sierra Club is the most historic grassroots environmental organization in the country.