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Sr. Retail Marketing Specialist
Develop and execute innovative marketing plans that resonate with Swiss audiences.
Switzerland
Senior
1 week ago
Lucid Motors
Lucid is the future of sustainable mobility, designing electric cars that further reimagines the driving experience.
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✨ About The Role
- The role involves developing and executing innovative, localized marketing plans that align with Lucid's European Marketing strategy.
- The candidate will work closely with European sales and marketing colleagues to implement key campaigns, events, and activations at a regional level.
- Responsibilities include managing end-to-end execution of local marketing campaigns, from creative ideation to analysis for optimal performance.
- The position requires overseeing the creation of consumer-facing marketing materials while ensuring brand consistency.
- Building and nurturing partnerships with local brands, organizations, and media outlets to enhance Lucid's brand reputation is a key responsibility.
- The candidate will lead marketing efforts for new studio openings, including event planning and promotional campaigns.
- Leveraging digital marketing and CRM tools to drive customer engagement and build brand loyalty is essential.
- The role includes measuring and analyzing campaign performance to provide insights for optimizing future marketing strategies.
- Acting as the brand guardian for retail locations to ensure consistency across all marketing touchpoints is a critical aspect of the job.
âš¡ Requirements
- The ideal candidate will have a bachelor's degree in Marketing, Communication, Business, or related fields.
- A minimum of 5 years of experience in retail marketing, preferably within the luxury or automotive industries, is essential.
- Strong event marketing and local activation skills are crucial for success in this role.
- Proficiency in CRM platforms, particularly Salesforce, and digital marketing tools is required.
- Fluency in German, French, and English, both written and spoken, is necessary to engage with diverse audiences.
- The candidate should possess outstanding communication, negotiation, and presentation skills to influence stakeholders effectively.
- A deep understanding of the Swiss market, including customer behavior and industry trends, is vital.
- The ability to manage multiple projects in a fast-paced environment while being highly organized and detail-oriented is important.
- Willingness to travel frequently within Switzerland and occasionally internationally is expected.
About Lucid Motors
Lucid is the future of sustainable mobility, designing electric cars that further reimagines the driving experience.