✨ About The Role
- The Digital Marketing and Design Specialist will create visually compelling content and manage website updates to support digital marketing campaigns.
- This role involves executing social media campaigns and monitoring analytics to optimize performance across platforms like Facebook, LinkedIn, and Instagram.
- The specialist will assist in planning and executing digital advertising campaigns, including SEM and paid social media ads, while analyzing their performance.
- Ensuring brand consistency across all visual collateral and developing brand assets will be a key responsibility.
- The position requires collaboration with content creators and copywriters to align visual and text elements, applying UX principles to enhance engagement.
- The specialist will also manage multiple design projects, ensuring timely delivery and quality, and coordinate with external vendors as needed.
âš¡ Requirements
- The ideal candidate will have at least three years of hands-on experience in digital marketing, including SEO/SEM, website management, email marketing, and social media management.
- A bachelor's degree in Marketing, Communications, or a related field is required, with certifications in Digital Marketing being a plus.
- Proficiency in Adobe Creative Suite and WordPress is essential for this role, along with experience using marketing tools like Google Analytics and Hootsuite.
- Strong analytical skills are necessary to interpret data from digital campaigns and optimize performance based on insights.
- The candidate should demonstrate the ability to manage multiple projects simultaneously while maintaining strong organizational and time-management skills.