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Vp, Growth Marketing
Redesign the company website to enhance user conversion and achieve brand goals.
LondonTorontoNew YorkBoston
1 month ago
Ecotrek
Ecotrek is a sustainable data mining company that sells products to integrate sustainability data into day-to-day B2B operations
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✨ About The Role
- The Vice President of Growth Marketing will be responsible for driving global growth in partnership with the Sales team.
- This role involves managing a team of channel marketers across various online and offline channels to enhance customer acquisition.
- The executive will be tasked with delivering on new revenue goals and managing performance marketing plans globally.
- Responsibilities include overseeing the website strategy and redesigning the site to improve conversion rates.
- The VP will also conduct A/B testing and work with IT to implement the marketing technology stack.
âš¡ Requirements
- The ideal candidate will have over 15 years of experience in B2B and small business acquisition marketing, particularly in the SAAS sector.
- A proven track record of managing and leading high-performing teams, with at least 6 years of experience in coaching and developing team members.
- Strong global marketing experience is essential, with the ability to adapt strategies based on regional market insights.
- Candidates should possess a bachelor's degree in business or a related field, with an MBA preferred.
- Familiarity with key marketing metrics and tools, including CAC, CPL, and Google Suite, is crucial for success in this role.
About Ecotrek
Ecotrek is a sustainable data mining company that sells products to integrate sustainability data into day-to-day B2B operations