✨ About The Role
- The Director of Marketing Operations will oversee marketing technology, process optimization, and data-driven decision-making to enhance pipeline efficiency.
- This role involves managing and optimizing the MarTech stack, including tools like HubSpot, Salesforce, and Google Analytics.
- The position requires streamlining workflows and system integrations to improve marketing effectiveness.
- The candidate will implement lead scoring and lifecycle management to enhance lead quality and conversion rates.
- The role includes developing dashboards and reports to track pipeline impact and inform marketing strategy.
âš¡ Requirements
- The ideal candidate will have over 7 years of experience in marketing operations or revenue operations, particularly in B2B SaaS environments.
- A strong proficiency in marketing automation tools such as HubSpot, Marketo, Pardot, and Salesforce is essential for success in this role.
- The candidate should possess technical skills, including strong SQL capabilities, and familiarity with programming languages like Python or R.
- Experience with data visualization tools such as Tableau or Looker Studio is important for developing insights and reports.
- The successful individual will have a strategic mindset, capable of presenting insights clearly and influencing stakeholders effectively.