✨ About The Role
- The Analyst in Marketing Analytics will be responsible for executing marketing programs and campaigns that align with Apollo's business strategy.
- The role involves planning, gathering requirements, and designing solutions for marketing initiatives.
- The incumbent will create segmentation or audience lists in Salesforce/Pardot for various digital and offline marketing outreach efforts.
- Collaboration with content, marketing, and communications teams is crucial to identify and execute partnership opportunities.
- The position focuses on supporting and scaling lead generation campaigns through technology and operational excellence.
âš¡ Requirements
- The ideal candidate should have a strong passion for marketing operations and analytics, demonstrating a keen interest in the private markets alternative investments sector.
- A successful applicant will possess experience in executing marketing campaigns and developing strategies that align with broader business objectives.
- The role requires the ability to cultivate relationships with various teams, including events, sales, product, and COO teams, indicating strong interpersonal skills.
- Proficiency in using tools like Salesforce and Pardot for creating audience lists and executing email campaigns is essential.
- The candidate should be detail-oriented and capable of collaborating with cross-functional teams to identify partnership opportunities.